Transactional Intellectual Property – Kesan – Spring 2016
Introduction
Investment Stages
Angel Investors: small investments; usually < $250,000
Venture Capitalists: larger sums in exchange for some measure of control
often compel hiring of VC-approved managers
Government and Market Funding Comparisons
Funding Source
Ex Ante
Ex Post
Government
Tax incentives; grants
Prizes
Market
IP rights
IP SSOs
IP regimes are fundamentally market based because value of your IP right depends on the market
Economic Primer for IP
Three Revolutions with IP at the Heart
information technology
IP vs. Real Property
IP is inexhaustible - use does not diminish value
IP is inexcludable in the absence of a regulatory regime
IP regimes discourage "freeriding"
Cost Structure
High cost to create, low cost to replicate
high fixed costs, low variable costs
major costs are R&D; marginal cost is low
Intellectual Property Regimes
Patents
Types
utility, design, plant
Requirements for patentability
novelty, utility, non-obviousness
Publication and Disclosure of Patent
Examination Process
public documentation for prior art, amendments, etc.
Nature of Rights Conferred
exclusive right to prevent others from using, not a right to use yourself
Maintenance fees
Maintenance fees at 4 years, 8 years, and 12 years after issuance
70% of the time, patentee does not pay third (12 yr) fee and allows early expiration
in other countries, annuities instead of this structure
Term of Patent
20 years from date of filing of application, subject to maintenance structure
Patent Infringement
Patent Assignments
employer-employee scenario
International Patent Issues
True international patent protection costs ~$250,000
Relief For Infringement
damages (lost profits, reasonable royalty)
injunctive relief
Trade Secrets
Elements
economic value
secrecy (and reasonable efforts to maintain)
Action: Misappropriation of TS
Defenses
independent invention
reverse engineering
Patent or Trade Secret?
cost/benefit analysis; TS great for processes, terrible for composition patents
ISSUE: How does a financier determine the value of a trade secret?
Arrow paradox - in determining the value of your TS, you may destroy it through disclosure
Relationship between Patent and TS
TS has:
broadest subject matter
ease of obtaining protection
infinite term
worse option for public policy (no disclosure)
Patent has
better mechanism for protection
beneficial disclosure function
Trademarks
Characteristics of TM or SM
source identifier - more about branding
Items that can serve as a TM/SM
just about anything, including names, colors, logos, sounds, etc.
Registration
ITU - intent to use application; must actually engage in "bona fide" use of the TM with a period after filing
TM application - filing for protection of trademark in commercial use
Role of the TM Office
vigorous opposition process - TM application is published; parties have opportunity to dispute by filing an opposition
Rejection of TM Application
likelihood of confusion
other grounds
no use in interstate commerce, etc.
Impact of Registration
If reg'd & used for 5 years, mark becomes incontestable
only limits grounds for challenging; can still be abandoned
Causes of Action
Trademark infringement: likelihood of confusion
Dilution: available to famous markholders
argue that something either blurs distinction with your famous mark, or tarnishes its image by association
Transfer of Trademark Interests
Li
no trade secret because there were no reasonable efforts to maintain secrecy.
B. Valuing Intellectual Property
Methods of IP Valuation
Cost Method
what does it cost you to produce the IP?
Establish a hard, clear lower bound
Market Method
what am I currently earning from this IP?
Income Method
what is the future income stream that I anticipate getting from this IP?
speculative method
25% Rule
used largely by VCs
assumes that for a given product, the IP contributes 25% of the profits
Ranking Method
try to find comparable benchmarks
depends entirely on how good your comparison is
useful for comparing versions of software
Surrogate Method
use proxies to estimate value of IP
Disaggregation methods
separate out all the components of income and all the components of value to attempt to isolate contribution of the IP
Monte Carlo
simulation that assigns probabilities to various outcomes and allows you to come up with a distribution for what is likely to happen
Competitive Advantage Analysis
What is the relative advantage conferred to you by using your patent/TM/Etc. compared to the next available substitute?
How much of the value of your item is due to features covered by your IP?
Hughes Tool v. Dresser Industries Inc. (Fed Cir 1987)
Calculation of value was erroneous because profits were the basis, not the IP. The 60% profit margin was erroneous, thus so too was the 25% Rule calculation using that profit as a basis.