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Antitrust
University of Georgia School of Law
Ponsoldt, James F.

MIDTERM:
 
Antitrust laws thought to have 4 basic goals
o    Could substitute them for a preamble
o    The goals are important when looking at situations of ambiguity
§ Antitrust standing – area where courts resorted to looking at goals of AT to see which P should be given standing to sue
o    4 goals not necessarily consistent with others, but they can help you know where to start looking
o    4 goals (from legislative history)
§ Prevent evils of monopoly
·         To protect primarily consumers from evils of monopoly
·         What would evils be?
o    Higher prices
o    Lack of choice
o    Decreased quality
o    Lack of service
o    Lack of innovation
§ Increase economic efficiency
·         There are different kinds of economic efficiency (3 relevant kinds)
o    Allocative efficiency
§ Prof thinks this is the primary efficiency goal
§ Macro concept
§ Goods put to most efficient use
o    Productive efficiency
§ Cost reduction
§ Rationalize our cost
§ Cost per unit will go down (at least immediately)
§ Example: 2 guys at ½ capacity equaling 100% capacity, cost per unit goes down
o    Transactional efficiency
§ Protect and promote system of independent business
·         Does not mean to protect certain individual businessmen, means to protect individual business
·         Avoid fear of bureaucracy
·         “We are a nation of shopkeepers, not a nation of clerks”
·         Important to our pol/econ philosophy
·         Individual decision-making when it comes to economic efficiency
§ Prevent undue econ concentration
·         When private sector becomes too powerful, pol system will be affected
o    Mergers
§ Beyond a point, undue econ concentration and democracy is threatened
o    Goal of efficiency and protecting decision-making can be conflicting
§ May need to fire mom and pop business owners to gain efficiency
o    Bork – “Antitrust Paradox”
§ Only goal of AT is to increase consumer welfare
·         Means what by consumer welfare?
o    When societal wealth is maximized
§ Non-interventionist policy
·         If producer can increase price to consumers and consumer will pay me for that product and producer will not lose sales, then comparing the “before price increase” and “after price increase” – selling same number of units at increased price
o    Producer is better off
o    Consumer spent more money, presume that a rational consumer would not pay more unless he values the product more
§ So consumers are not worse off
§ They pay more, but the

combination has no limit
o    “conspiracy” – drawn from crim law
§ Can be guilty of conspiring even if don’t know each other
o    “in restraint of trade or commerce”
§ What is restraint of trade?
§ From requirements K hypo – restrained in that you lose independence to make decisions in future
§ Brandeis – all Ks theoretically cause restraint
o    “every”
§ Should this be read literally?
·         The answer today is NO
·         Lack of modifier in front of “restraint”
·         Today – read to read “unreasonable” restraint
·         Not every restraint is unreasonable
o    Jurisdictional element – “affect interstate or foreign commerce”
§ Limited jurisd
§ If Congress could have reached certain K, it did
§ Co-extensive with commerce clause
§ Extends fully with commerce of U.S.
 
–          “Horizontal” action and “vertical” action
o    Horizontal – agreements btwn competitors and possible competitors
§ Horizontal is more suspect
o    Vertical – buyers and sellers, those in chain